Optics

Opticsfactory.com is a modern e-commerce website built on BigCommerce, designed with customized visuals, SEO optimization, and a seamless user experience.
Client: Courtney Henry

Opticsfactory (E-Commerce)

Opticsfactory.com is a modern e-commerce website that I developed using the BigCommerce infrastructure. From the very beginning of the project, my focus was on building a seamless and user-friendly shopping experience. I carefully managed every process — from site design to product listing — to ensure that the platform reflects both functionality and aesthetics.

Design and Visuals:

All visuals were uniquely customized using Adobe Photoshop, which emphasized the professional appearance of the website and created a consistent brand identity. The visual approach was crafted to inspire trust and deliver an engaging shopping experience.

SEO Optimization:

I implemented SEO strategies to increase visibility and ensure that users can easily find the products they need. Keyword research, technical adjustments, and optimized content helped improve rankings and attract the right audience.

E-Commerce Infrastructure:

By leveraging the flexibility of BigCommerce, I built an admin panel that allows the business to easily manage its store. On the customer side, I created a smooth and efficient shopping journey — from browsing products to completing checkout.

Result:

Opticsfactory.com is not just an e-commerce store but a complete solution that blends technical reliability, aesthetic design, and user-friendly functionality. This project highlights my ability to combine creativity, strategy, and technical expertise, making it an important example in my portfolio.