In e-commerce, success doesn’t end with the first purchase. True growth comes from bringing customers back to your store again and again. This is where Email & Automation Setup plays a vital role. A well-structured email and automation system not only drives sales but also builds long-term customer loyalty.

At 34Devs, we set up your email infrastructure, design automation flows, and create a communication style tailored to your brand. Our goal is to help you connect with your customers not only during checkout, but also before and after the purchase.

What We Do

• Automated Email Flows:

  • Abandoned cart reminders

  • Welcome emails

  • Post-purchase thank-you & review requests

  • VIP / loyalty sequences

  • Back-in-stock notifications

• Segmentation:

  We group customers based on their shopping behavior — frequent buyers, discount-only shoppers, or customers who haven’t purchased in a while.

• Integrations with Klaviyo, Omnisend, and Mailchimp:

  We connect Shopify with industry-leading email marketing tools.

• SMS & Push Notifications:

  Expanding beyond email, we also set up SMS and push notification automations.

• A/B Testing:

  Testing subject lines, visuals, and CTAs to maximize open and conversion rates.

• Reporting & Optimization:

  Tracking performance of every flow and continuously improving results.

Why It Matters

• Boosts Sales: Abandoned cart emails alone can recover 20–30% of lost sales.

• Builds Loyalty: Post-purchase thank-you emails or special occasion campaigns strengthen customer relationships.

• Reduces Marketing Costs: Re-engaging existing customers is far cheaper than constantly acquiring new ones.

• Increases Brand Awareness: Consistent email communication keeps your brand top of mind.

Our Process

1. Analysis: Reviewing your customer base, sales cycle, and communication strategy.

2. Planning: Deciding which automation flows to implement and building the content strategy.

3. Setup: Integrating Klaviyo/Mailchimp, building automation flows, and designing branded templates.

4. Testing: Running test campaigns and checking performance across customer segments.

5. Optimization & Reporting: Monitoring results regularly and improving over time.

Final Word

Email & Automation Setup transforms your Shopify store from just a sales channel into a brand that stays connected with its customers. Our job is to set up these systems, keep them running smoothly, and make sure they continuously add value to your sales.