Running ads is easy — but the real challenge is knowing if those ads are actually working. Without accurate conversion tracking, you won’t know where your budget is going or which campaigns are driving sales. That’s why Paid Ads Tracking & Pixel Setup is essential for every Shopify store.

At 34Devs, we make sure your ad performance is tracked correctly with pixel setups, conversion APIs, and tracking integrations. Our goal is to measure not just clicks, but real sales conversions, so your ad budget is always used effectively.

What We Do

• Meta (Facebook & Instagram) Pixel & Conversion API:

  Tracking all key actions like add-to-cart, checkout steps, and purchases with accuracy.

• Google Ads & Analytics Integration:

  Setting up Google Ads conversion tracking, dynamic remarketing, GA4 events, and enhanced e-commerce tracking.

• TikTok Pixel Setup:

  Measuring sales conversions for TikTok campaigns, crucial for reaching younger audiences.

• Server-Side Tagging (Tag Manager):

  Collecting accurate data by bypassing browser restrictions with server-side tagging.

• Multi-Channel Tracking:

  Ensuring consistency across Google, Meta, TikTok, Pinterest, and other ad platforms.

• Custom Tracking Events:

  Creating additional events beyond Shopify’s defaults — such as product customization, form submissions, or membership sign-ups.

Why It Matters

• Accurate Data = Smarter Decisions: Know exactly where to spend your ad budget.

• Higher ROAS: Identify which campaigns, products, or audiences deliver the best results.

• Remarketing Power: Target customers who abandoned their carts or didn’t complete purchases.

• Platform Compliance: Stay ahead of algorithm updates on Google, Meta, and TikTok with correct setups.

Our Process

1. Analysis: Reviewing your current ad platforms and tracking setup.

2. Planning: Defining which events should be tracked across your store.

3. Implementation: Installing pixels, Conversion API, GA4, and Tag Manager integrations.

4. Testing: Verifying that every event is firing correctly.

5. Optimization: Adjusting based on reporting to ensure maximum accuracy.

Final Word

Paid Ads Tracking & Pixel Setup prevents your ad spend from being wasted. With the right setup, you’ll see which campaigns actually drive sales, use your budget more effectively, and scale your Shopify store with confidence.