izmirpsikologum.com

Psychologist Mehmet Sait Turşak offers psychological counselling for adults, adolescents and couples at two offices in Izmir (Karşıyaka and Alsancak) and online. We planned, wrote, built and launched the website with a focus on local visibility.

The site is built in lean PHP, with no site builder and no CMS. A custom admin panel lets the client update contact details, office addresses and opening hours himself.

Healthcare advertising in Turkey has tight limits, and the local market is dominated by centres and directories. The main challenges:

- Strict language rules: the correct professional title, no promises of results, no superlatives, no prices
- Two offices that both need to be found in local search
- His strongest reviews live on an external platform and cannot be presented as the site's own
- Enquiries about psychological support are sensitive personal data under Turkish data protection law (KVKK)

We handled strategy, content and engineering end to end:

- Competitor research before writing: topics and districts with a realistic chance came first
- 7 service pages, 10 guide pages on common concerns, and a blog
- Dedicated pages for both offices and further districts in Izmir
- Compliant wording throughout, following the advertising rules for health professions
- External reviews shown with their source instead of embedded review markup
- Contact form with consent and a KVKK privacy notice, WhatsApp enquiry on every page
- Structured data for the person, the offices and opening hours
- Performance: self-hosted fonts, inline critical CSS, no layout shift
- Admin panel for phone, addresses, opening hours and social links
- Hosting on our server with SSL, Search Console and sitemap set up