We designed and built a conversion-focused Shopify store for Juniper Eco Shield, a natural insect repellent brand from Istanbul. Their flagship product uses IR3535 — a WHO-approved botanical ingredient — to provide 8-hour protection against mosquitoes and 4-hour protection against ticks, without DEET or harsh chemicals.
The store was built to educate and convert: visitors need to understand why natural repellent works before they buy. Every element supports this goal — from the scientific ingredient breakdown to the comparison table vs. DEET alternatives.
The Challenge
Juniper needed a store that could sell a single-product concept effectively. The challenge was overcoming consumer skepticism about natural repellents — most people assume "natural" means "weaker." The brand needed to communicate scientific credibility while maintaining an approachable, family-friendly tone. Bundle pricing and trust signals were critical for conversion.
Our Solution
We built a custom Shopify theme (Ogun Koprulu Theme v1.0) with a nature-inspired palette — forest green, sage, and cream. Key implementations:
- Single-product landing page optimized for conversion
- Bundle selector with savings calculations (1, 2, or 3 bottles)
- Detailed ingredient breakdown with IR3535 scientific explanation
- DEET vs. Natural comparison table for objection handling
- Customer testimonials carousel (170+ reviews, 4.5 stars)
- Product image gallery with thumbnail navigation
- FAQ accordion addressing common concerns
- Google Analytics + Google Ads conversion tracking
- Facebook Pixel + TikTok Pixel for retargeting
- Cart drawer with quantity controls
- Turkish/English language support
- Safe for children 2+ years messaging throughout
