Esin Küçük Art Studio

We built a fully custom Shopify storefront for Esin Küçük Art Studio — a cinematic digital gallery for the "Aura" collection, a series of circular fluid-pigment works hand-poured on acrylic and resin in the studio's Istanbul atelier.

The store is built as an editorial experience: full-bleed video hero, an entirely black image bed that isolates colour like a gallery object, gold serif accents and a calm motion language. Each work sells with diameter options (40–150 cm), material notes, in-situ photography and an "Eseri Edin" ("reserve a piece") console.

We scoped the theme so that a single 14-work collection at $1,000 each does not read like a generic e-commerce store but as a curated exhibition — disciplined typography, dedicated Atelier, In-Situ and Cinema sections, and a detail layout that presents each work as a museum object.

Esin Küçük had a portfolio already cited in Vogue Living, Architectural Digest and Wallpaper* — but no digital storefront that matched that press perception. Collectors bought via WhatsApp and atelier visit.

The brief was twofold: first, a cinematic gallery experience that presents the work as a physical exhibition would (full-bleed, calm motion, no conventional product-card grid); second, a full transactional Shopify backbone with multi-variant diameter selectors, USD pricing for international collectors, KVKK-compliant data handling and a logistics workflow for large-format transport from Istanbul to Bodrum, Paris, Mykonos and beyond.

And all of this without speed cost — even with hero video and large-format work imagery, mobile LCP had to stay under 2.5s, because a collector reserving a $1,000 work does not deserve a loading skeleton.

We shipped esinkucukart.com as a fully custom Shopify theme, tightly aligned to the atelier's brand tone.

Key implementations:

- Editorial hero with full-bleed video (24 fps, 4K master) auto-playing inline, with poster-frame fallback and prefers-reduced-motion respected.
- A single collection ("Aura") staged as an exhibition — 14 numbered works (01–14), curator intro at the top, work grid below, all cards dark with the work centred on a black bed.
- Detail layout in console-style: work left, edition note + material notes (acrylic, resin), diameter picker (40 / 60 / 80 / 120 / 150 cm), price in USD, "Eseri Edin" button right.
- "In-Situ" section with real collector environments (Bodrum villa, Istanbul loft, Paris atelier, Mykonos hotel) as scale + trust evidence.
- "Cinema" section with 4K atelier footage documenting the making process — pigment, tool, hand, sound.
- "Atolye / Atelier" section: story and method, single long editorial text with photographic accompaniment.
- Editorial typography: Cormorant Garamond for display with italic gold accents, Inter for body, hand-tuned size tokens (12/14/16/20/28/40/64/96).
- USD multi-currency via Shopify Markets for international collectors, with country-based geo-routing.
- Klaviyo lifecycle: "reservation confirmed", "shipping details", "atelier update" — curated emails, not blast sends.
- Full KVKK compliance: cookie banner, processor inventory, KVKK disclosure linked.
- Logistics integration for large-format shipping (specialised freight Istanbul → DACH and Mediterranean), insurance details delivered to the collector before despatch.
- Performance: critical CSS inline, video lazy-loaded via IntersectionObserver, images as AVIF/WebP, font-display:swap, Lighthouse mobile > 90.