We built a complete Shopify store for Gurme Avrupa — a halal-certified specialty retailer of frozen Anatolian cuisine serving customers across seven European countries.
The store combines premium product presentation with a unique pickup-based logistics model: orders placed online, then made available for monthly collection across 200+ cities in Germany, Austria, Switzerland, the Netherlands, Belgium, France, and Luxembourg. Bilingual (German and Turkish) with clear halal trust signals on every product.
The Challenge
Gurme Avrupa had authentic products, traditional recipes and a growing customer base — but no digital storefront that matched their quality standards. Orders ran through WhatsApp and phone, which did not scale. The core challenges:
- No centralised online shop for 50+ frozen products
- Complex pickup logistics across 200+ cities in 7 countries
- Halal certification had to appear on every product as a visible, trust-building signal
- Bilingual experience (DE/TR) without SEO penalty
- Mobile-first, since most customers order via smartphone
Our Solution
We built a custom Shopify store that digitises the pickup model while reinforcing premium trust. Key implementations:
- Custom Shopify theme with a warm, food-forward palette (gold, deep red, cream)
- Bilingual storefront (German primary, Turkish secondary) with proper hreflang setup
- Halal certification badge on every product card plus a dedicated trust page
- City finder for pickup locations with monthly collection calendar
- Category architecture covering 6 main verticals (Pastries, Meats, Poultry, Seafood, Desserts, Vegan)
- Klaviyo newsletter with language segmentation and pre-launch discount flows
- WhatsApp Business integration for order questions and support
- Google Reviews widget for social proof in strategic placements
- Mobile-first layout with checkout optimised for frozen-food logistics
- Performance optimisation with WebP imagery and lazy-loading
- SEO setup for long-tail keywords (mantı online order, börek delivery, halal Turkish food Europe, Anatolian specialties Germany)
