Jil Doğal

Jil Doğal has been making natural skincare with plants from the Munzur region since 2017: soaps, serums, creams and hair care. We moved the store from WordPress/WooCommerce to Shopify and built a fully custom Online Store 2.0 theme.

Products, collections, customers and old URLs were all migrated. The brand now tells its origin story on dedicated pages about its history and workshop.

The old WooCommerce store ran on a custom theme with around 14 plugins. The main problems:

- Slow mobile load times, heavy JavaScript, many requests
- Ongoing maintenance from WordPress updates and plugin dependencies
- Products grouped only by type, not by skin need
- Existing customers and indexed URLs could not be lost in the move

We handled the migration, the theme and the content end to end:

- Catalogue built through the Admin API: 48 active products in 22 collections
- The brand's four signature collections plus collections by skin need
- Recommended care routine on every skin-need page: order, timing and purpose of each product
- "Our Story" and "Our Workshop" pages with photos from production
- Free gift soap above a minimum order value as an automatic discount, with a cart notice
- 1,122 customer accounts migrated
- 301 redirects for old product, category and page URLs, checked against the sitemap
- App-style mobile layout, fully Turkish storefront
- Domain move with DNS on Cloudflare and SSL for apex and www