We built an international Shopify store for OMVT (Ommovement), a German luxury watch and jewelry brand. The store supports 3 languages (English, German, Spanish) and 7 currencies, serving customers across Europe and beyond.
OMVT's unique selling point is personalization — customers can express their personality through modular watch designs with interchangeable color combinations. The store was designed to communicate this luxury lifestyle brand identity while enabling seamless international shopping.
The Challenge
OMVT needed a store that could serve multiple international markets simultaneously. The product catalog includes men's and women's watch collections (Adorer, Kinetic, Cosmos, Wildlife, Milano) plus jewelry — each with multiple color variants. Multi-language content, currency conversion, and localized checkout experiences were essential for their European expansion strategy.
Our Solution
We implemented a premium Shopify store using the Vinova Emillia theme, customized with OMVT's signature gold and black palette. Key implementations:
- 3-language storefront (English, German, Spanish) with full content translation
- 7-currency support with automatic conversion
- Collection-based navigation for men's and women's lines
- Product variant system for color combinations and sizes
- Wishlist functionality for returning customers
- Accelerated checkout with Apple Pay and Google Pay
- Facebook Pixel + Google Analytics GA4 + TikTok Pixel for international ad campaigns
- Email verification (Zerobounce) for newsletter quality
- Newsletter signup with lifestyle imagery
- Mobile-optimized luxury shopping experience
- hCaptcha security on all forms
