Gokalp Murat

We built a complete Shopify store for Gokalp Murat — a natural, traditional foods brand whose tomato and pepper paste is sun-dried and made additive-free from an 1885 recipe.

The store puts craft and origin front and centre: sun-ripened paste, breakfast products, olive oil and other natural specialties. Warm, appetising imagery in deep red and cream, built mobile-first, with 24-hour dispatch and free shipping above a set order value.

Gokalp Murat had a product with a real origin story and an 1885 recipe — but that story was not coming across online. The core challenges:

- With food, trust is everything: natural sourcing, origin and production had to feel credible instantly
- Appetising, high-quality product presentation rather than a generic shop look
- Clear categories for paste, breakfast and other specialties
- Mobile-first, since most orders come from smartphones
- Trust signals (natural, additive-free, sun-dried) visible on every product

We built a custom Shopify store that tells the origin story and makes the product appetising. Key implementations:

- Custom Shopify theme in a warm, traditional palette (deep red, cream, earth tones) matched to the brand
- Storytelling homepage: sun-ripened, recipe since 1885, additive-free, traditional production
- Collection architecture (paste/salca, breakfast, olive oil, other natural products)
- Trust bar on every page: 100% natural, sun-dried, 24-hour dispatch, free shipping
- Mobile-first layout with appetising product photography and a fast checkout
- Klaviyo newsletter for campaigns and repeat buyers
- WhatsApp Business for product and order questions
- Google Reviews widget as social proof
- Performance optimisation with WebP imagery, lazy-loading and Core Web Vitals tuning
- SEO setup for long-tail keywords (buy tomato paste, pepper paste, natural salca, Turkish specialties online)