Incinov Jewellery

Incinov Jewellery sells gold- and silver-tone necklaces, bracelets and bangles set with zircon, mother-of-pearl and onyx. We built the store from the ground up: a custom Online Store 2.0 theme, the catalogue structure and the product data.

The design is calm and editorial — generous white space, a serif typeface and large product photography — so the jewellery stays in focus.

The brand launched with a catalogue that did not match the planned structure:

- The brief listed 11 product types; at launch there were two main ones — a menu full of empty categories would have looked unfinished
- Many models differ only in details (motif, stone, colour) yet still had to be easy to find
- Jewellery is bought heavily on phones — imagery, menu and search had to work flawlessly on mobile
- A premium feel without sacrificing load time

We built the theme and the catalogue together:

- Custom Shopify theme with an editorial homepage (hero with a curated slider, category tiles, featured picks)
- Mega menu built around the real range instead of wished-for categories
- "Wear them together" (shop the look): a matching necklace and bracelet added to cart in one click
- Shop by motif plus filters for stone, style and colour
- Mobile menu and search panels tested on real iPhone and Pixel devices
- Product data classified from photography and imported via CSV
- GitHub connection: every change is versioned and deployed straight to the live theme