Kavlak Kuruyemiş

Kavlak Kuruyemiş has been selling pistachios, nuts, dried fruit, Turkish delight and spices from Gaziantep since 1998. We moved the store from an off-the-shelf Turkish platform to Shopify and built a fully custom Online Store 2.0 theme.

All 239 products and 431 variants were migrated, the range was rebuilt into a clear category structure, and every old URL was 301-redirected to its new page so no rankings were lost.

The old store had lost its structure over the years. The main problems:

- No clean categorisation: "Dried Fruit" held 72 products, only about 25 of which were actually fruit
- Hard to use on mobile, no navigation to related products
- No cart cross-selling, no bundles
- 24 different spellings for variant names (gram weights)
- No legal pages at all on the old store
- Hundreds of indexed URLs that could not be lost in the move

We handled the migration and the theme end to end:

- All 239 products and 431 variants migrated, variant names unified
- New category structure: 13 collections in 5 menu groups
- Mega menu with subcategories, product cards and a featured bestseller
- "Build your own box": customers fill a 4- or 6-compartment box with products of their choice
- Free-shipping progress bar and cross-selling in the cart
- Antep pistachio size guide (L / XL / XXL) and shop-by-occasion (guests, breakfast, gifts, healthy snacks)
- Legal pages written from scratch and built into the theme as templates
- 501 redirects (products 1:1, collections, static pages) rebuilt from the Wayback archive
- SEO foundation: titles/descriptions, Open Graph, structured data, one H1 per page